JB in 140 characters:
MAMA. TEACHER. AUTHOR. SPEAKER. MEDITATOR. Aussie BASED IN USA. Optimist. BRASH. Vegetarian. LOW-TOX. PART-TIME AD EXEC.
INTJ. 50 Shades of Earl Grey.
Question: What do you get when you cross a reformed advertising executive with a lunar-loving, crystal-hoarding, oils-obsessed meditation teacher? Answer: Justine Bloome
Hi! Great to meet you. I love you!
Allow me to introduce myself.
For the first 20 years of my career, I’ve been a marketing strategist for media holding companies such as Nine Entertainment Co, and advertising agencies such as Jack Morton Worldwide, Carat, and VaynerMedia. In other words, I applied my interests in behavioural psychology to ‘consumers’ (a word the ad industry uses for people like you and me!) as a means of Changing Minds for the benefit of brands.
Sometimes I still do that (gal gotta put her son through college soon), but in recent years my goals have shifted dramatically.
Changing Minds and Finding Flow are my passion and my purpose. After a few decades of striving and hustling (read: burning out), I discovered that the best ways to change minds and find flow are found in slowing down, taking a deep breath and tapping into my intuition.
So now, I spend an increasing amount of time Changing Minds in a new way - as a certified meditation teacher and sharing my tools for a mindful life, including The Mindful.
I teach my students and clients to unlock their natural intelligence and creativity, reconnect to their flow state and achieve professional performance and balance. For many clients, this expansion is felt in all aspects of life.
Through speaking, courses, workshops and mindful tools, my mission is to empower one million people globally with meditation and the tools and guidance they need to feel aligned, and on purpose. Can you help me reach my goal? Let’s chat! (PS. I love you).
If you are the type of person who likes to ‘go deep’ and challenge yourself to see things from a fresh perspective - you’re in the right place.
Welcome to Le Petite Jungle, my friend. The water is warm. The bugs and spiders are real. There’s no alcohol, or meat-products. But if you like questions that turn a mirror towards you, and help you to appreciate how truly magnificent you are, pull up a chair. Let’s get started.
PROFESSIONAL ‘N’ STUFF
Were you hoping for more of a resume on this page? You can find my previous experience, job titles, companies and other such ego-mind satisfaction over on my LinkedIn. There’s also a bunch of guff below that makes me seem far more significant than I actually feel.
But honestly, none of this is Who I Am. We are all just humans, on a big rock, in space. Y’know?
Served on the advisory boards of AOL, ZEFR, The Salvation Army, and more.
Co-facilitator of a SXSW V2V workshop with Business Models Inc CEO, Patrick Van der Pijl.
Productivity hacks of 12 successful people - Fast Company.
One of 20 women selected for the 2016 92Y Women InPower Fellowship in New York City.
Worked with Gary Vaynerchuk from 2017-2019 to fill the empathy void created by the marketing industry's myopia with big data.
Contributed to the establishment of the Love Your Sister movement with Samuel Johnson in 2013.
Read an interview about what inspired JB to start The Village back in 2009.