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	<title>Justine Bloome</title>
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	<description>Change Behaviours.  Change Results.</description>
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		<title>Inspiration for Thinking</title>
		<link>http://justinebloome.com/2011/03/inspiration-for-thinking/</link>
		<comments>http://justinebloome.com/2011/03/inspiration-for-thinking/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 04:05:13 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=128</guid>
		<description><![CDATA[thinking about insights ONE  &#124;  So who exactly is using social media?  So many assumptions are made about who the users of Facebook and Twitter are, so I was delighted to come across this 2010 demographic maps for Facebook and Twitter this week. TWO  &#124; ]]></description>
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		<title>Gladwell Goodness</title>
		<link>http://justinebloome.com/2010/12/gladwell-goodness/</link>
		<comments>http://justinebloome.com/2010/12/gladwell-goodness/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 10:40:15 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=125</guid>
		<description><![CDATA[This video of Malcolm Gladwell speaking is kinda old, in fact I think it&#8217;s from 2004. But I came across it again today while scouring the internet for material I can use as colour and movement in building a workshop I am delivering soon on]]></description>
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		<title>ING Direct&#8217;s human billboards, Identifying Trends and more&#8230;</title>
		<link>http://justinebloome.com/2010/10/ing-directs-human-billboards-identifying-trends-and-more/</link>
		<comments>http://justinebloome.com/2010/10/ing-directs-human-billboards-identifying-trends-and-more/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 07:46:28 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=117</guid>
		<description><![CDATA[When you think about the “trends” we seek out to assist us in building insightful marketing strategy, have you ever asked yourself what exactly goes into identifying and exploring a “trend”? ]]></description>
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		<title>Thinker &amp; Tinker Weekly</title>
		<link>http://justinebloome.com/2010/10/thinker-tinker-weekly/</link>
		<comments>http://justinebloome.com/2010/10/thinker-tinker-weekly/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 21:15:26 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Behavioural Studies]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=112</guid>
		<description><![CDATA[I need a name for this weekly wrap up. For today, it shall be "Thinker &#038; Tinker" because that's what this week hs felt like... lots of thinking and tinkering with the possibilities.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>This Week, I&#8217;ve Been Thinking About&#8230;</title>
		<link>http://justinebloome.com/2010/09/this-week-ive-been-thinking-about/</link>
		<comments>http://justinebloome.com/2010/09/this-week-ive-been-thinking-about/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 22:30:50 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=104</guid>
		<description><![CDATA[I spend a lot of time thinking about insights, strategy, innovation and storytelling as part of my normal week.  I find a lot of great stuff along the way, but sometimes blogging about it take a backseat to acting on it... I'd like to change that.  So here's a (hopefully to become weekly) wrap of my discoveries this week.]]></description>
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		<title>Insights, Strategy, Innovation, Inspiration and Storytelling</title>
		<link>http://justinebloome.com/2010/09/insights-strategy-innovation-inspiration-and-storytelling/</link>
		<comments>http://justinebloome.com/2010/09/insights-strategy-innovation-inspiration-and-storytelling/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 21:37:43 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=114</guid>
		<description><![CDATA[A few of the things I came across this week in my quest to keep open-minded.]]></description>
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		<title>Even a year on, it&#8217;s still a great reminder</title>
		<link>http://justinebloome.com/2010/09/even-a-year-on-its-still-a-great-reminder/</link>
		<comments>http://justinebloome.com/2010/09/even-a-year-on-its-still-a-great-reminder/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 06:57:46 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Behavioural Studies]]></category>
		<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=100</guid>
		<description><![CDATA[This video is a year old today, but it's still incredibly powerful and a great reminder of how consumer behaviours have changed drastically.  The old tactics you used to use to get their attention, are just that... old.]]></description>
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		<title>Top 5 Tips When Establishing Behavioural Insights</title>
		<link>http://justinebloome.com/2010/09/top-5-tips-when-establishing-behavioural-insights/</link>
		<comments>http://justinebloome.com/2010/09/top-5-tips-when-establishing-behavioural-insights/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 05:09:10 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Behavioural Studies]]></category>
		<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=97</guid>
		<description><![CDATA[Whether you&#8217;re generating ideas for new products, or services, designing a new website, planning a new brand campaign or just planning to extend your business to other target audiences &#8211; there&#8217;s a consistent &#8220;Step One&#8221; for all of the above.  Get to know thy audience.]]></description>
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		<title>Accountability Breeds Better Creativity</title>
		<link>http://justinebloome.com/2010/08/accountability-breeds-better-creativity/</link>
		<comments>http://justinebloome.com/2010/08/accountability-breeds-better-creativity/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 21:37:40 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[briefing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=94</guid>
		<description><![CDATA[I received two creative briefs in the last week that reminded me to blog about the role of accountability and measurement in creativity. The first was from a client who can define, and also measure, exactly how many products they need to sell and at]]></description>
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		<item>
		<title>Enjoy The Journey</title>
		<link>http://justinebloome.com/2010/08/enjoy-the-journey/</link>
		<comments>http://justinebloome.com/2010/08/enjoy-the-journey/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 11:05:04 +0000</pubDate>
		<dc:creator>Justine</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://justinebloome.com/?p=88</guid>
		<description><![CDATA[I bought a couple of things at the airport recently and as the cashier handed me my change, she said to me &#8220;enjoy the journey!&#8221; Such a simple (and logical) thing to say to a patron at the airport,  but it made me smile.  Not]]></description>
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