If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!thinking about insights ONE | So who exactly is using social media? So many assumptions are made about who the users of Facebook and Twitter are, so I was delighted
This video of Malcolm Gladwell speaking is kinda old, in fact I think it’s from 2004. But I came across it again today while scouring the internet for material I can use as colour and movement in building a workshop I am delivering soon on
When you think about the “trends” we seek out to assist us in building insightful marketing strategy, have you ever asked yourself what exactly goes into identifying and exploring a “trend”?
I need a name for this weekly wrap up. For today, it shall be “Thinker & Tinker” because that’s what this week hs felt like… lots of thinking and tinkering with the possibilities.
I spend a lot of time thinking about insights, strategy, innovation and storytelling as part of my normal week. I find a lot of great stuff along the way, but sometimes blogging about it take a backseat to acting on it… I’d like to change that. So here’s a (hopefully to become weekly) wrap of my discoveries this week.
A few of the things I came across this week in my quest to keep open-minded.
This video is a year old today, but it’s still incredibly powerful and a great reminder of how consumer behaviours have changed drastically. The old tactics you used to use to get their attention, are just that… old.
Whether you’re generating ideas for new products, or services, designing a new website, planning a new brand campaign or just planning to extend your business to other target audiences – there’s a consistent “Step One” for all of the above. Get to know thy audience.
I received two creative briefs in the last week that reminded me to blog about the role of accountability and measurement in creativity. The first was from a client who can define, and also measure, exactly how many products they need to sell and at
I bought a couple of things at the airport recently and as the cashier handed me my change, she said to me “enjoy the journey!” Such a simple (and logical) thing to say to a patron at the airport, but it made me smile. Not