The Art of Immersion : How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories.
“People want to be immersed. They want to get involved in a story, to carve out a role for themselves, to make it their own. But how is the author supposed to accommodate them? What if the audience runs away with the story? And how do we handle the blur — not just between fiction and fact, but between author and audience, entertainment and advertising, story and game? A lot of smart people — in film, in television, in videogames, in advertising, in technology, even in neuroscience — are trying to sort these questions out.”
